Is lobbying good, bad, or amoral? Individuals, businesses, and organizations use lobbying to influence the direction of policy in the country to serve their interest. The HBCU community has largely been absent in the use of this tool as a means to garner more resources for its social and economic development. Perhaps it is simply from a lack of understanding its use as a tool to better increase their position and power. In this video, David Gillette of Twin Cities (MN) public television gives us a rundown of just how it works.